Think about all the important company information and leadership messages you need to communicate to your critical audiences:
· Mission, vision, values, and brand value
· Company results and industry trends
· Leadership changes, mergers and acquisitions
· HR, Legal and compliance policies and procedures
· New technologies
Employees look to their leaders to provide a two-way dialogue about the company’s direction and strategy. Often, we leave it up to middle managers to “cascade” the information to employees. Sometimes, the information isn’t shared in the right way or at all. As a result, employees don’t know what’s going on and what they’re supposed to be doing. Misunderstandings occur. Productivity slips. Commitment erodes.
Effective communication is critical to business success. Here’s what you can do:
· Ensure your leaders have the communication skills they need
· Prepare individuals and teams to speak in front of any audience
· Learn how to organize and deliver powerful messages
When important communications are clear, concise and delivered consistently, then employees understand their role and feel a strong connection to their company. Good communication brings people together, and when people are connected to the company and each other, businesses thrive.